MONSTER.COM
AND ARNOLD WORLDWIDE TEAM WITH UNITED
VIRTUALITIES TO DELIVER FIRST SHOSHKELE |
 |
A new
breed of online advertising and marketing
technologies to debut on the on Terra Lycos Network
For Immediate
Release - February 15, 2001
Contact: Debra Brown, United Virtualities, 646-375-2201
Dean Rosingana, Monster.com, 978-461-8034
Rebecca Luber, Arnold Worldwide, 617-587-8459
NEW YORK, NY. United Virtualities (UV), a company dedicated to developing
and implementing technologies that enhance the impact of web-based
communications, today announced the flagship public appearance of
its new advertising medium: Shoshkeles™. The first Shoshkele, to
be unveiled on the Terra Lycos Network at http://www.lycos.com/computers/index.html,
and http://www.lycos.com/computers/downloads/index.html
starting February 15, 2001, will feature Monster®.com's newly
animated mascot, Trumpasaurus, who made his debut tagging
each of the three Super Bowl spots created by Arnold Worldwide.
The boundaries of online and offline advertising disappear for users
of the Lycos Computers destination, as Trumpasaurus transparently
emerges, spinning out of the Monster.com logo to state,
"You the monster." He then spins off, leaving a Monster.com tagline,
"Job Good. Life Good." in his wake.
A scroll-over message invites, "For over 400,000 jobs, including
great tech jobs, click here."
This ad highlights some of the many features of Shoshkeles, including
the incorporation of audio,
seamless animation, and the ability to deliver concise branding
messages while inciting action.
But you better watch carefully, the first time you see Trumpasaurus
is the only time you will see him.
In order to preserve the user's web browsing experience, Shoshkeles
will not be reloadable.
Shoshkeles provide browser-driven, Intelligent Branding ™solutions
that can be targeted by geographic, time, technological, relevancy
and demographic parameters, allowing account executives and marketers
the ability to fine-tune their messaging.
The technology has the capability to track exposures and click-throughs,
as well as each individual user's behavior, giving online media
buyers and content producers the information they need to make planning
decisions. And, unlike competing mediums, they also provide flexible
production options to creative directors, as they can be authored
with all programs currently being used at the agency level and produced
in 72 hours or less.
Files are sized to a light-weighted 50k due to a proprietary optimization
process.
Additionally, the download time for Shoshkeles is imperceptible
thanks to a discreet loading procedure.
Finally, they are plug-in, browser and platform agnostic and require
no action from the users in order to be viewed.
"While many in the industry have been questioning the future direction
of online advertising, United Virtualities has investigated ways
to revolutionize the industry," said Debra Brown, UV's CEO.
UV has created this new Expression Enabling™ branding technology
designed for web behavior,
that also addresses revenues and profitability.
It promises to invigorate and change the effectiveness of online
advertising forever."
"Once again, Monster.com is on the cutting edge of new technology,
incorporating it into our branding and advertising initiatives.
Shoshkeles allow us to reach consumers in a new and innovative way,
instead of the traditional banner ad, which has limited interactive
capabilities,"
said Peter Blacklow, senior vice president of marketing at Monster.com.
"This new venture is consistent with our new television advertising
campaign in bringing our signature mascot, Trumpasaurus,
to life in 3-D form."
"Arnold Worldwide is pleased to partner with our client, Monster.com,
to deliver this breakthrough technology to the web for the first
time,"
said Francis J. Kelly III, president and chief operating officer
of Arnold Worldwide.
"We believe Shoshkeles can do for web advertising what television
commercials did for traditional media advertising four or five decades
ago."
Shoshkeles represent a whole new arena for online advertising, utilizing
clever visuals for a brand. While they will differ greatly depending
upon the campaign, there are certain marketing standards to which
they will all conform, so as to avoid intruding upon the user's
experience.
Time-lapse delivery will ensure that they appear no less than seven
minutes apart and last no longer than eight seconds.
Also, as mentioned above, in order to ensure that the web user's
experience is respected, each creative unit is restricted to one
appearance and is not reloadable.
However, as there is no charge for production, advertisers will
be encouraged to create more than one Shoshkele per campaign.
In addition to favorable reviews from advertising executives, Shoshkeles
have been found to be ppealing to Internet users as well.
A qualitative study conducted by Millward Brown in December 2000
to investigate overall attitudes and perceptions of Shoshkeles validates
that they are an intelligent, impactful communications vehicle.
About United Virtualities
Shoshkeles, named for the middle daughter of their creator, are
just one of the many intelligent communications tools slated for
development by United Virtualities.
For more information on United Virtualities and Shoshkeles contact
us at 646-375-2206
About Monster.com
Monster.com, headquartered in Maynard, Mass., is a leading global
careers Web site, recording over 25.2 million unique visits during
the month of January 2001 according to independent research conducted
by I/PRO.
Monster.com connects the most progressive companies with the most
qualified career-minded individuals, offering innovative technology
and superior services that give them more control over the recruiting
process.
The Monster.com global network consists of local content and language
sites in the United States, United Kingdom, Australia, Canada, the
Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France,
Germany, Ireland, Spain, and Luxembourg.
More information about Monster.com is available at
www.monster.com
or by calling 1-800-MONSTER.
Monster.com is the flagship brand of the Interactive Division of
TMP Worldwide Inc.
(NASDAQ: "TMPW"; ASX: "TMP").
About
TMP Worldwide
Founded in 1967, TMP Worldwide Inc., now with more than 8,750 employees
in 31 countries, is the online recruitment leader, the world's largest
Recruitment Advertising agency network, and one of the world's largest
Executive Search and Executive Selection agencies.
TMP Worldwide Inc., headquartered in New York, is also the world's
largest Yellow Pages advertising agency and a provider of direct
marketing services.
The company's clients include more than 90 of the Fortune 100 and
more than 480 of the Fortune 500 companies.
More information about TMP Worldwide is available at www.tmp.com.
About Arnold Worldwide
Arnold Worldwide, the United States agency of Arnold Worldwide Partners,
is owned by Havas Advertising (Nasdaq: HADV, Paris Stock Exchange:
HAV.PA), the world's fourth largest communications group.
Arnold Worldwide, with billings over $1.3 billion, serves leading
global, national and regional marketers such as Volkswagen of North
America, The American Legacy Foundation, Royal Caribbean Cruise
Lines, Jet Blue, McDonald's, Alcatel, Monster.com, Talbots, Titleist,
EMC and Exxon Mobil.
The agency has gained local, national and international recognition
for creative excellence,
including the Grand Prix for Best Print and Poster Campaign at the
International Festival in Cannes, France and the top prize at the
International Andy Awards. In addition, Arnold has received top
honors at the Kelly, Clio, Effie, Obie and One Show awards.
Special
Note: The above statements include forward-looking statements based
on current management expectations.
Factors that could cause future results to differ from these expectations
include the following:
risks associated with acquisitions,competition
and seasonality.
Additional factors are described in the company's reports filed
with the Securities and Exchange Commission.
Press Information
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Jessica Altschuler
Telephone: (646) 375-2213
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